Ecommerce or electronic commerce refers to a business model that involves sales transactions being done on the web. Virtually every online shopping website - big or small - follows this structure. Any site where you can obtain items for sale over the internet is considered an ecommerce website.
Having your own ecommerce website helps you better understand your customers. This includes demographics such as their location, as well as how they found your website and heard about you. You can analyze their behavior on your website, like what they looked at and the path they took to buy from you. If there are certain traffic sources that are bringing in great customers for your business, you can choose to focus efforts there and put more money into those channels since you know they are profitable. Not only do you gain information about your existing customers, but you can also learn information about where those who didn’t end up making a purchase fell off. Maybe it’s a product page that doesn’t have enough customer reviews or good enough photos, or perhaps people are abandoning shopping carts due to high shipping costs. s
